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What roles do gifts play in people’s lives? Where do children get their ideas for wish lists? How do advertisers target children while staying within the code for advertising to children? [...]

(Note: some material below is no longer available online. However, the ideas are still useful and can be applied to other texts – ed.) This ‘text of the month’ is two texts, [...]

In early January I found out I was pregnant. My husband and I were thrilled and excited about the pregnancy. However, after my first visit to the doctor I soon realized I was using the skills I [...]

Ian Pettigrew, a valued friend of the AML, sent us a real estate ad that he found compelling and thought might make a good media study. We agree. Someone once observed that the higher the price, [...]

The American Dream & Media Messages (ENG3U) by Diana Luciani, former AML Board Member In teaching F. Scott Fitzgerald’s The Great Gatsby as literature, media literacy might help students in [...]

by Diana Luciani, former AML Board Member This 5-day lesson plan incorporates media into the Learning Strategies/Skills for Success Ontario course, and in doing, helps students examine and make [...]

Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms [...]

by Diana Luciani, former AML Board Member and Teacher, Peel DSB, Ontario As part of the Grade 11 Parenting Class, this is an examination of the representation of family—particularly fathers as [...]

  Dove’s new ad campaign embeds the value of recognizing and appreciating one’s own natural beauty, and may be successful for those who are feeling insecure in the looks [...]

  Get Happy. Buy a Volkswagen. The 2013 Volkswagen Superbowl ad asks us to “Get In and Get Happy.” I couldn’t resist a smile when watching this, but couldn’t resist a [...]