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Tag Archives for: "marketing"
 Having Fun With Book Culture: American Library Association
0
By Neil Andersen
In Blog, Lessons and Ideas, Neil Andersen, Secondary
Posted June 24, 2019

Having Fun With Book Culture: American Library Association

I attended the American Library Association conference in Washington, DC and had an opportunity to visit the expansive—REALLY expansive—exhibits. You might expect most exhibitors to be promoting [...]

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 Fish Out of Water: Deconstructing Branding through Urban Crawls
0
By Neil Andersen
In Carol Arcus, Elementary, Lessons and Ideas, Secondary
Posted October 29, 2018

Fish Out of Water: Deconstructing Branding through Urban Crawls

The following is an outline of a field study I do with my Grade 11 Media Studies students. They always love doing it, and learn a great deal. The world never looks the same again.

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0
By Neil Andersen
In Blog, Media Literate Parenting
Posted July 16, 2016

Using Media Literacy from Bump to Birth

In early January I found out I was pregnant. My husband and I were thrilled and excited about the pregnancy. However, after my first visit to the doctor I soon realized I was using the skills I [...]

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0
By Neil Andersen
In Blog, Carol Arcus, Lessons and Ideas, Neil Andersen, Secondary
Posted March 26, 2016

Who is the Target Audience?

Ian Pettigrew, a valued friend of the AML, sent us a real estate ad that he found compelling and thought might make a good media study. We agree. Someone once observed that the higher the price, [...]

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1
By Neil Andersen
In Elementary, Lessons and Ideas, Michelle Solomon, Neil Andersen, Secondary
Posted February 21, 2016

Formation & Media Literacy

Using Beyoncé’s Formation video and Superbowl performance to support critical thinking and media literacy -Neil Andersen and Michelle Solomon Beyoncé dropped Formation, a new video and song, the [...]

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0
By Neil Andersen
In Blog, Lessons and Ideas, Neil Andersen, Secondary
Posted April 4, 2015

Chromebits and Critical Media Literacy

A useful critical media literacy skill is to identify and reflect upon the assumptions that a media text is making about its audience. Google and Asus will release the Chromebit in the summer of [...]

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0
By Neil Andersen
In Elementary, Lessons and Ideas, Neil Andersen, Secondary
Posted March 31, 2015

This Is a Generic Brand Video

Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms [...]

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3
By Neil Andersen
In Elementary, Lessons and Ideas, Neil Andersen, Secondary
Posted August 30, 2014

Homeland Study Guide

Homeland is a sequel to Little Brother. It reprises the main character and some minor characters from Little Brother. The story occurs two years after the events in Little Brother. Marcus Yallow, [...]

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0
By Neil Andersen
In Elementary, Lessons and Ideas, Secondary
Posted November 10, 2013

Olympic Torch in Space

  The Olympic Torch was passed between 2 cosmonauts during a space walk outside the International Space Station. This event, the video, and articles that recorded it, raise many questions [...]

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Association for Media Literacy
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The Association for Media Literacy promotes and advocates for media literacy education for students, parents and teachers (#MediaLiteracy). #K12Media

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26 Mar

AML Newsletter: Save the Date PD Webinar! – https://mailchi.mp/e9168a193dd8/aml-newsletter-february-8753407



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10 Mar

Media construct versions of reality. ⁦@A_M_L_⁩
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⁦@ms_keats⁩ https://www.producthunt.com/posts/chat-by-copy-ai



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11 Mar

Media contain social and political meanings.

⁦@A_M_L_⁩ https://www.cp24.com/news/toronto-bans-tiktok-on-city-issued-devices-1.6308553



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11 Mar

Audiences negotiate meanings.

⁦@A_M_L_⁩ https://www.cbc.ca/news/canada/manitoba/daylight-saving-time-doctors-research-cardiovascular-1.6773679



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11 Mar

Media contain social and political meanings.

⁦@A_M_L_⁩ https://www.thestar.com/politics/provincial/2023/03/10/mandatory-tech-credit-coming-for-ontario-high-school-students-education-minister-stephen-lecce-announces.html



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