RESPONDING TO POPULAR CULTURE – Material adapted from Fiske: Understanding Popular Culture
True popular culture (not necessarily the mainstream, commercial products that call themselves ‘pop culture’) is made from within and below, not imposed from within or above. It is always a culture of conflict and resistance, involving the struggle to make social meanings that are in the interests of the subordinate (ie, those without power). The victories, however limited, in this struggle produce popular pleasure.
