Life Choices and Media Representation (GLE2O1)
by Diana Luciani, former AML Board Member This 5-day lesson plan incorporates media into the Learning Strategies/Skills for Success Ontario course, and in doing, helps students examine and make [...]
This Is a Generic Brand Video
Produced by Dissolve, a stock footage company, to promote its catalog of video clips, this video can be read differently by different audiences. The company sells its clips to promotional firms [...]
Volkswagen Game Day 2013 ad
Get Happy. Buy a Volkswagen. The 2013 Volkswagen Superbowl ad asks us to “Get In and Get Happy.” I couldn’t resist a smile when watching this, but couldn’t resist a [...]
Exploring Values and Meaning in Advertising
A 3-Week Unit for Grade 9 (Academic)
Campaign Design Project
This extension activity follows naturally from deep viewing of ads and study of the persuasion industry. It has been tested and rated positively by students.
