Here is a Coke spot that I think provides a great connection.

Students could use their own phones and random magazines to see if they could replicate what they see.

They could also investigate/hypothesize to discover how the magazine boosts the volume.  I.e., is it the materials used, the rolling, the angle of insertion, etc.

Then they could consider how the spot enhances the Coke brand as well as the magazine brand.

Are there any pairings between Coke and products that would fail, or succeed better than this one?

Why might Coke have chosen this mag and this mag have chosen Coke?

What does it say about the mag that it can be re-purposed as an audio amplifier?